Tam Preston

East Coast Sail Trust

ECST Brand Identity


A re-branding project for a charitable trust. The East Coast Sail Trust runs children’s educational adventure cruises along the East coast aboard the Thames sailing barge Thalatta. The project initially involved creating a new primary logo, sub logos, colour palette, typography style as well as design and build of a new website. Ongoing work has included updating the printed applications such as brochures, gift vouchers and crew certificates, creating new clothing and merchandise designs, and photographing the barge to create a library of images to use in publicity materials.

Website Design

The fully responsive website is a bespoke design built using WordPress.


Print Applications

Printed brand applications include promotional brochures, flyers and posters, as well as gift vouchers and ‘crew certificates’.

Merchandise and Uniform

The t-shirts and sweatshirts worn by the skipper and ship’s officers are also available onboard in children’s sizes for school groups to buy as mementos of their trip.


Over time I have been photographing different aspects of the barge to provide a library of images for use in publicity campaigns.

Brand Guidelines

To ensure the new brand identity is correctly used, a set of brand guidelines was written to cover all aspects of the identity, from colour palette, typography and photography styles to the design of the uniform and merchandise.