Tam Preston

East Coast Sail Trust

ECST Brand Identity


A re-branding project for a charitable trust. The ECST runs children’s residential adventure sailing voyages along the East coast aboard the Thames sailing barge Thalatta. The project involved creating a new primary logo, sub logos, colour palette, typography style as well as design and build of a new website.

Brand Guidelines

To ensure the new brand identity is correctly applied, a set of brand guidelines was written to cover all aspects of the identity, from colour palette, typography and photography styles to the design of the uniform and merchandise.

Website Design

The fully responsive website is a bespoke design built using WordPress.