Tam Preston

East Coast Sail Trust

ECST Logos

A re-branding project for a charitable trust. The ECST runs children’s residential adventure sailing voyages along the East coast aboard the Thames sailing barge Thalatta. The project involved creating a new primary logo, sub logos, colour palette, typography style as well as design and build of a new website.

Creating a Colour Palette
The traditional colours used to paint barges such as Thalatta seemed like a good place to start when establishing a colour palette. Typically people think of the black hull and the red sails when imagining the colours of a barge, but Thalatta offers a much broader range of colours to be drawn upon. She has sky blue decks, green lee board winches and her transom and bow badge are decorated with yellow, blue and red.

This mix of bright primary colours feel surprisingly contemporary and youthful, despite actually being very traditional. As the ECST is primarily a charity involved with children, these engagingly bright colours feel entirely appropriate as a basis for the brand colour palette.

Typography
ITC Golden Cockerel is based on designs created by Eric Gill in 1929 for the Gold Cockerel Press in England. These elegant and meticulously crafted typefaces were inspired by and modelled on Gill’s skills of stone carving, calligraphy and wood engraving, which seems to fit nicely with shipbuilding skills used to create Thalatta. The typeface family includes ITC Golden Cockerel Roman, Italic, Titling, and Initials and Ornaments.

Photography

Thalatta A4 Fold-out Brochure Design

Friends of Thalatta Leaflet Design

Thalatta Website Design

The fully responsive website is a bespoke design built using WordPress.

ECST Thalatta Website