Tam Preston

East Coast Sail Trust

ECST Logos

A re-branding project for a charitable trust. The ECST runs 5 day voyages along the East coast for groups of children aboard the Thames sailing barge Thalatta. The fully responsive website is a bespoke design built using WordPress.

Below are some of the design notes from the initial presentation, explaining the workings on colour palettes, typography etc.

Creating a Colour Palette
The traditional colours used to paint barges such as Thalatta seemed like a good place to start when establishing a colour palette. Typically people think of the black hull and the red sails when imagining the colours of a barge, but Thalatta offers a much broader range of colours to be drawn upon. She has sky blue decks, green lee board winches and her transom and bow badge are decorated with yellow, blue and red.

This mix of bright primary colours feel surprisingly contemporary and youthful, despite actually being very traditional. As the ECST is primarily a charity involved with children, these engagingly bright colours feel entirely appropriate as a basis for the brand colour palette.

Typography
ITC Golden Cockerel is based on designs created by Eric Gill in 1929 for the Gold Cockerel Press in England. These elegant and meticulously crafted typefaces were inspired by and modelled on Gill’s skills of stone carving, calligraphy and wood engraving, which seems to fit nicely with shipbuilding skills used to create Thalatta. The typeface family includes ITC Golden Cockerel Roman, Italic, Titling, and Initials and Ornaments.

Photography
Photographs that show action of some sort, whether it is scrubbing the decks or skimming stones, will communicate much more about life on board than static group shots.

Thalatta A4 Fold-out Brochure Design

Friends of Thalatta Leaflet Design

Thalatta Website Design

ECST Thalatta Website

Additional Brand Applications
These sample applications of mugs, keyrings and T-shirts show how the colour palette and the logos can be put to good effect, either in the brighter secondary colours (which will appeal to children and adults alike), or the more restrained primary palette (used for staff uniforms).