Brand identity and brand applications design for a new carpet cleaning company, 2DCC operating in Devon. The work included logo design, business cards, postcards, uniforms and van graphics. Guidance was given for the website images, typography and layout, which was then built by the client.
To stand out from all the DIY carpet cleaning options on the market place, the brand has been designed to feel clean, clinical and scientific. The logo references the squares and lettering layout of the periodic table, as a subtle nod to the chemistry involved in professional carpet cleaning. The colours were chosen for the bright, fresh feel and to help appeal to the largely female customer base.