Newly published – my fourth cover design for The Good Schools Guide series of books. This cover continues the same style of illustration, with a few new drawings that are more boarding school specific (breakfasts, alarm clocks, toothbrushes etc). The traditional school trunk also features. The back cover also has a small section area of illustration.
A few years ago I designed a brand identity for a newly launched carpet cleaning company, based in Devon. Curiously, the company name – 2D – was a reference to a tattoo on the owner’s arm of two doves and had nothing to do with carpets or cleaning! But it did remind me of a chemical formula such as O2, so I worked on a logo concept which took inspiration from the use of chemistry and science in cleaning. This was done by using the name 2D in a similar way to how chemical formulas are written – small number, large letter, but with different positioning (a superscript rather than subscript number before the letter).
The squares of the logo are a reference to the coloured boxes of the periodic table, using another visual link to the science involved in cleaning. The overall aim was to give an impression of the underlying science behind professional cleaning. Whilst anyone can hire a machine to clean their carpets themselves, it is actually a job best left to a trained professional who understands the multitude of possible reactions and results when different kinds of stains, fabrics and cleaning solutions are combined.
At the time of designing the logo, I also provided designs for van vinyls, uniforms and flyers but only guidance on the original website design, which the client set up themselves. The first website served their purposes initially but by 2020 was in need of a rebuild and update. The focus of the business had shifted from mainly commercial clients such as estate agents, to also include residential customers. A ‘friendlier, softer’ site was needed. The new website also needed to reflect the fact that the business now offered a complete range of cleaning services, from windows to silicon edging in bathrooms.
I built the new website in WordPress, using a fully customisable theme which allows complete control over the layout and design of the site.
The client was keen to make use of icons to represent the different cleaning services on offer, so I designed a set of icons, using the existing brand colours and an illustrative style that fitted with the other brand elements. Each icon was created in each of the three main brand colours, to give a variety of colour options.
The website is fully responsive, so users can easily use it on desktop, tablet or smartphones. The icons provide a quick way of showing the range of services on offer, and give the whole site a more personal and bespoke feel than simply using stock imagery would have done.
2D Holiday Property
In addition to the 2D Cleaning Company branding and website, I have also created a sister site for the Holiday Property Management side of the business. The website is a simple introduction to the management services that 2D offer, many of which tie in with the cleaning side of the business. The branding for 2D Holiday Property uses a change of just two colours to differentiate it from the cleaning company, but all other elements remain the same.
Over the last year I’ve worked on a few projects for my local community, as well as one for the community I grew up in (see here for that project). As a self-employed designer I have to be careful not to take on too many unpaid/low paid design projects, although it’s always really hard to turn people down, especially as these projects can often be really fun and satisfying to work on! Below is a design and photography project for a local group who are attempting to save the a church from demolition, and who asked me to help create a logo and some brand communications for them. I’ll be posting about another community project for a local playground action group soon.
The unique architecture of the church and its rural setting were the starting point of developing the logo, colour palette, and accompanying illustrations. It is a small, neat, red-brick Victorian church surrounded by trees. At the basis of the campaign to save the church is a message that the church can be used in all seasons (not just special times like Christmas and Easter), and by everyone (of any faith or none).
The logo colour variations reflect the changes of the surrounding landscape throughout the season, and the logos’ simple, architectural lines and lack of religious symbols are designed to appeal to the wider local community, not just the church goers.
The outline drawing style references the leading of stained glass window. The secondary logo colours reflect the four seasons to emphasise that ‘a church is for all seasons’. The small size versions of the logo were created to be used in various situations that demand something smaller and more compact (social media profiles and web icons for example).
To highlight the special setting of the church, supporting illustrations are used to demonstrate the rural surroundings, and to create a sense of place that people in the local community can relate to. Not everyone has a religious connection to the church, but everybody in the community shares the same rural location, and can appreciate the natural beauty of the area the church is in.
The typeface Fedra Serif is a contemporary serif typeface, with humanistic roots (the rhythm of handwriting). It is elegant, legible, and it’s roots in handwriting give the messaging shown here a friendly down-to-earth feel.
I took a selection of interior and exterior photos of the church for use in leaflets, social media, and a possible future website. The full set can be seen here.
Recently printed – my London North and London South book cover illustration and design for the The Good Schools Guide. The illustrative style is the same one I created for the special 22nd edition of The Good Schools Guide earlier this year (see here), but with some London specific elements included.
The volume of good independent and state schools in London makes it particularly hard for parents to find the school that perfectly meets their needs. In response to increasing demand from local and international parents, The Good Schools Guide is launching two new guides, which will provide honest, straight-talking and un-biased reviews.Evening standard
The guide regarded as the bible for middle-class school choiceThe Guardian
Available to buy here:
Due to be published in May 2019, this is my cover design and illustration for the 22nd Edition of the The Good Schools Guide. The brief was to come up with a ‘special edition’ cover design that breaks away from the style of previous editions. I proposed several design options, including this chosen ‘doodle’ style bespoke illustration, which was intended to reflect the witty and often subversive style of the text.
I created the front cover illustration by drawing a group of 60+ school related objects, which I then arranged in the arched shape, and filled in the gaps with additional objects and embellishments. Amongst the items are several small references to the founders of The Good Schools Guide, such as initials and dates. I also created smaller groups of objects for the spine and the back cover.
The book is to be cloth bound in Wibalin Buckram, with the logo area debossed. The dimensions of the book are 28cm x 21cm, with a 6.5cm spine. Once published, the book will be available to buy for £60.
Appropriate for Valentines Day, I’ve just picked up a box of these books from the printers. This is a second print run of these little books of limericks (for adult readers only!), which I designed and illustrated for the author, (who wishes to remain anonymous 🙂).
An 8 page square format Christmas brochure designed for The Henny Swan, showcasing the four menus available over December through to January. An interior photo shoot of a table set up for Christmas provided images for use in the brochure, and a illustration of the building and surrounding landscape was created for use on the cover. The design of the brochure highlights the beautiful rural location, as well as the cosy interior with open fires and oil lamps – a perfect setting for a Christmas meal.
A set of 30 symbols and star signs for Lily Belle, used to personalise the Lily Belle bead bracelets. Customers first select the type of bead and colour of band they would like, then add a name and a symbol or star sign to be etched onto the surface of the bead. The set of symbols have been designed to visually fit with the typography used on the bracelets, so have a similar calligraphic feel. As they are only a few millimeters wide when etched onto the bead, it was also important that the designs were kept as simple and as uncluttered as possible. I also created the ‘build a bracelet’ website icons to illustrate each step of the process.