Newly published – my fourth cover design for The Good Schools Guide series of books. This cover continues the same style of illustration, with a few new drawings that are more boarding school specific (breakfasts, alarm clocks, toothbrushes etc). The traditional school trunk also features. The back cover also has a small section area of illustration.
Over the last year I’ve worked on a few projects for my local community, as well as one for the community I grew up in (see here for that project). As a self-employed designer I have to be careful not to take on too many unpaid/low paid design projects, although it’s always really hard to turn people down, especially as these projects can often be really fun and satisfying to work on! Below is a design and photography project for a local group who are attempting to save the a church from demolition, and who asked me to help create a logo and some brand communications for them. I’ll be posting about another community project for a local playground action group soon.
The unique architecture of the church and its rural setting were the starting point of developing the logo, colour palette, and accompanying illustrations. It is a small, neat, red-brick Victorian church surrounded by trees. At the basis of the campaign to save the church is a message that the church can be used in all seasons (not just special times like Christmas and Easter), and by everyone (of any faith or none).
The logo colour variations reflect the changes of the surrounding landscape throughout the season, and the logos’ simple, architectural lines and lack of religious symbols are designed to appeal to the wider local community, not just the church goers.
The outline drawing style references the leading of stained glass window. The secondary logo colours reflect the four seasons to emphasise that ‘a church is for all seasons’. The small size versions of the logo were created to be used in various situations that demand something smaller and more compact (social media profiles and web icons for example).
To highlight the special setting of the church, supporting illustrations are used to demonstrate the rural surroundings, and to create a sense of place that people in the local community can relate to. Not everyone has a religious connection to the church, but everybody in the community shares the same rural location, and can appreciate the natural beauty of the area the church is in.
The typeface Fedra Serif is a contemporary serif typeface, with humanistic roots (the rhythm of handwriting). It is elegant, legible, and it’s roots in handwriting give the messaging shown here a friendly down-to-earth feel.
I took a selection of interior and exterior photos of the church for use in leaflets, social media, and a possible future website. The full set can be seen here.
Recently printed – my London North and London South book cover illustration and design for the The Good Schools Guide. The illustrative style is the same one I created for the special 22nd edition of The Good Schools Guide earlier this year (see here), but with some London specific elements included.
The volume of good independent and state schools in London makes it particularly hard for parents to find the school that perfectly meets their needs. In response to increasing demand from local and international parents, The Good Schools Guide is launching two new guides, which will provide honest, straight-talking and un-biased reviews.Evening standard
The guide regarded as the bible for middle-class school choiceThe Guardian
Available to buy here:
A recently completed book design and typesetting project, for a paperback book published using KDP (Kindle Direct Publishing from Amazon), a highly economical way of self-publishing both print and digital books. The client for this project had written a collection of memories of The Bridge hotel in Buttermere, in the Lake District, based on his experiences of both staying there as a guest, and also working there as a student ‘handyman’ in the late 50’s and 60’s. The client provided a completed manuscript and I then designed a layout that would allow both an easy and enjoyable reading experience and show the illustrations at their optimum size and scale. The chosen format was a 9″ x 6″ ( 228.6mm x 152.4mm) book.
The book is typeset in Fedra Serif A and Fedra Serif B. With a large x-height and short stem length, Fedra Serif A works well in small sizes and in low-resolution print so was used for the body copy, captions and map labels. Fedra Serif B has an increased contrast and stem lengths, so is suited for larger sizes where its shape can be better appreciated, such as on the cover, title pages and for chapter headings .
The book is illustrated throughout with photographs from the time, and also has a central ‘Photograph Album’ with photos and sketches. The cover is printed on a soft, tactile matt stock.
Now published, the client can order from KDP as many or as few copies of the book to be printed as and when he wishes, for a reduced ‘author rate’, and is then free to use these copies for his own distribution and sales methods. When publishing with KDP, the book is also automatically immediately listed on Amazon and so available to buy through this method too.
Due to be published in May 2019, this is my cover design and illustration for the 22nd Edition of the The Good Schools Guide. The brief was to come up with a ‘special edition’ cover design that breaks away from the style of previous editions. I proposed several design options, including this chosen ‘doodle’ style bespoke illustration, which was intended to reflect the witty and often subversive style of the text.
I created the front cover illustration by drawing a group of 60+ school related objects, which I then arranged in the arched shape, and filled in the gaps with additional objects and embellishments. Amongst the items are several small references to the founders of The Good Schools Guide, such as initials and dates. I also created smaller groups of objects for the spine and the back cover.
The book is to be cloth bound in Wibalin Buckram, with the logo area debossed. The dimensions of the book are 28cm x 21cm, with a 6.5cm spine. Once published, the book will be available to buy for £60.
Appropriate for Valentines Day, I’ve just picked up a box of these books from the printers. This is a second print run of these little books of limericks (for adult readers only!), which I designed and illustrated for the author, (who wishes to remain anonymous 🙂).
Branding design for a Design Hotels workshop event at São Lourenço do Barrocal, Portugal. A brand identity for the event ‘Curating the Future’ was created along with accompanying postcards, agenda cards and a set of 29 large A1 workshop boards. The A1 boards were a mix of infographics and workshop exercises, with the intention that they would be added to with comments, post-it notes and ideas throughout the 4 day workshop event.
A small book for children, commissioned by the author and illustrator, Sue Heaser. The book is a small square format, easily held by little hands. Typeset in Bodoni Six, a quirky yet readable typeface, to complement the style of the illustrations and give the book a traditional feel.
Recently designed and printed Day Sail Gift Vouchers for the East Coast Sail Trust, just in time for promoting before Christmas. DL sized and printed onto 250gsm card so that they feel substantial, luxurious and durable.
An 8 page square format Christmas brochure designed for The Henny Swan, showcasing the four menus available over December through to January. An interior photo shoot of a table set up for Christmas provided images for use in the brochure, and a illustration of the building and surrounding landscape was created for use on the cover. The design of the brochure highlights the beautiful rural location, as well as the cosy interior with open fires and oil lamps – a perfect setting for a Christmas meal.