Tam Preston

2DCC Brand Identity

2D Carpet Cleaning

Brand identity and brand applications design for a new carpet cleaning company, 2DCC operating in Devon. The full project can be seen here and includes logo design, business cards, promotional A6 postcards and a simple, easily updated website.

To stand out from the DIY carpet cleaning options on the market place, the brand has been designed to feel slick, professional and scientific. The logo references the squares and lettering layout of the periodic table, as a subtle nod to the chemistry involved in professional carpet cleaning. The colours were chosen for the bright, fresh feel and to help appeal to the largely female customer base.