New branding and website for Ladybirds Pre-school. The aim was to create a brand that would appeal to the children and parents alike, and to appear fun yet professional.
The flying ladybird captures the excitement and energy of the children attending the pre-school and gives the branding a playful, fun feel. As a character it appears on many applications, flying around the ‘Letter of the Week’ blog posts, looping the loop on Newsletters and Christmas cards, and sometimes even dressing up in a Santa’s hat, fireman’s helmet etc depending on the occasion.
The primary brand colours are the distinctive red and black of a ladybird and it is these two colours that form the basis of most brand applications giving everything a clean, uncluttered feel. When needed, an additional secondary palette features a bright, fresh grass green which can be used as a eye catching accent.
Photography of the children is informal, showing them relaxed, happy and at play in the Pre-school environment.