Branding for a new carpet cleaning company. The work included logo design, business cards, postcards, uniforms and van graphics.
To stand out from all the DIY carpet cleaning options on the market place, the brand has been designed to feel clean, clinical and scientific. The logo references the squares and lettering layout of the periodic table, as a subtle nod to the chemistry involved in professional carpet cleaning. The colours were chosen for the bright, fresh feel and to help appeal to the largely female customer base.